The most essential flavour of 2018 was the use of hashtags in the advertisements, complementing traditional with digital marketing strategy. For example, VWash PLUS came up with a hashtag #KhudSeKhudKaRishta which was promoted by Vidya Balan. Similarly, Digene used a hashtag in their TVC which communicated “Acidity ho toh #NoSecondOpinion”.
As always, we hope you will find this latest volume of our ad-diction series engaging and inspiring. We welcome you to share the ads of your brands which we will feature in the forthcoming issues of CubeX OTC Newsline.